In his career James has worked as a photographer, filmmaker, actor, academic and now as an adman.

He currently is the Creative Lead at Radar DDB, a social media and emerging technology advertising agency he helped start in 2007.

He holds a dean’s honor degree in Film from Tisch School of the Art at New York University which is complemented by his masters of applied arts. His thesis on the evolution of the oral storytelling tradition in a digital world is a fascinating study of past and present modes of storytelling used by society. He combines inspiration from fine art sculptors, and remix DJs which he contextualizes within contemporary media theory and current blogger buzz.

His passions and technical skills all combine to help creative teams raise the bar of what is possible in the new media, digital, and community based communications landscape.