Past Work

Research & Development

I work with corporate innovation teams and startups on innovation managment process first and then integrate Generative and Agentic AI to improve critical thinking and creativity on the team.

lululemon retail apparel lifestyle brand

THNK School of Creative Leadership

I built the innovation management function to repeatedly innovate new products and ways of working.

I supported the expansion to China by engaging with local stores and policy leaders.

I coached various social enterprise startup founders on venture design to develop their passions and build a self-sustaining business.

Digital Transformation

I've worked with dozens of teams to integrate new digital and transformational tech into their organization and workflows, to get more efficient and better serve their customers

TELUS
Multinational Internet Telco

I led the transformation of various business units to integrate new technologies from Virtual Reality internet installation to AI customer service.

Scotia Bank

National Financial Services

I supported the integration of AI into the bank’s marketing stack to better serve customers and onboard new ones.

Strategic Marketing

The market moves fast, and so do the technologies available. I help brands rethink their marketing strategies to take advantage of these shifts, expand globally, and reach new customers.

Nintendo

Global Gaming and Entertainment

I led digital strategy for the go-to-market for most Nintendo games, products and influencer content initiatives.

Pokémon

Multi Franchise Gaming and Entertainment

I set and oversaw the strategy of overhauling Pokémon.com a 200,000 page website full of multiple products and lines of business.

Product Strategy

With the right direction and metrics to indicate progress, product teams can move very quickly and iterate towards product-market fit. I help set that direction and steer along the way.

Coinbase

Global Pioneer in Crypto Banking

I supported the user-experience teams to define an experience that defined a brand new category of crypto banking.

Storypanda

Educational Reading App

I founded a kids iPad publishing app that allowed children to remix famous IP from Marvel to Peanuts to Dreamworks.